About

Gus Filgate biography

Gus Filgate biography ...

Gus Filgate was born into a MADMEN advertising household, where creativity ruled over everything.

Starting his working life in food photography, his craft for lighting and love for food soon led to his first TV spot for McDonalds back in the 20th century. He gained his first award, a D&AD pencil for a McDonald's UK campaign in 2001, while his most recent is a coveted British Gold Arrow for a short performance film called 'Pie'. LINK

Gus's show-reel is a visual testimony to the depth and quality his filming career has covered

He gets excited about filming food every day!

Gus has made TV commercials for every major British supermarket and some of the UK's most beloved household brands.

Working with overseas clients he understands the pressure brands face to create ever- more exciting and beautiful content for their products. He will happily travel to your market and film with your local team, to bring gorgeous imagery to your project; or you can dial in, and shoot in London.

Technically literate, hands-on and solution focused, Gus is totally passionate about craft and execution. He is driven by what is best for the client and the vision they have for their brand. Inventing images

Gus Filgate: "Food is uploaded, insta'd, and blogged every second. It is woven into all the stories of our lives and is part of our very happiest (and saddest) moments. I love to look at the world through the lens of what we like to eat."

Bruce Macrae, TV Producer Leo Burnett London: "We've had terrific results on McDonald's Happy Meals where Gus has consistently provided top quality work at fantastically reasonable costs for more than 15 years now. Throughout this time he has also done much larger scale work for Leo Burnett's on McDonald's and other clients such as Kellogg's, which has included engaging performances from actors alongside beautiful and appetizing looking food shot in studios, restaurants and locations. He is collaborative and helpful, kind to clients and overall a terrific asset on any job - thoroughly recommended.",