Farrow & Ball
Celebrating 11 new colours
Don’t be deceived by the simplicity; these little films are all about patience and expertise. Delving into the birth of a new colour, each film explores the abstract and the fantastical, the whimsical otherworldly vistas of colour making in macro detail.
Beautifully shot, they are extraordinary moments of colour being created.
Gus Filgate played with many different techniques and invented rigs to achieve these playful ideas, and then added extra layers of titling and sound design to further enrich the images!
Farrow & Ball
Gus Filgate creates visions of glorious colour being ‘born’
Without a flutter, Gus takes his food filming skills and brings alive a campaign for beloved Farrow & Ball as they launch 11 new colours.
With stunning cinematography and an inventive, clever approach to filming food, freelance food director Gus Filgate shoots top advertising campaigns in London, across Europe and around the world. Clients include Arla, Asda, Bisto, Carte D’or, Co op, Danone, Dove, Farrow and Ball, Haagen Dazs, Jacobs, Kelloggs, Kettle Chips, KFC, Knorr, Liberte, Lloyd Grossman, Lurpak, Marks & Spencers, McDonalds, McVities, Migros, Morrissons, Muller, Ocado, Old El Paso, Pizza Hut, Sainsbury’s, Tesco’s, Total Fage, Tropicana, Waitrose, Weight watchers, Zoflora