How much delight is there in a smooth pistachio ice
ice cream on a summers day, a freshly fried french-fry salted and dipped, or an ice cold lemonade cutting its way down your throat?

We believe there is ENDLESS scope to rediscover, reinvent and capture these things in fabulous new ways, on film or as stills.

Perhaps it’s not always fashionable to celebrate the product, but we freakin’ love it!