Total Yoghurt

All the rich and creamy goodness is celebrated in Total

A clever film technique reminds customers of the virtues and versatility of Total yoghurt.

Total yoghurt is a household brand in the UK but every now and then a well known brand needs a little help with beautiful visuals.


Because Total yoghurt is celebrated for its rich and creamy texture it was important to show how versatile it was as an ingredient for breakfast. Stop frame motion, was an effective filming method to produce a lovely lighthearted mood for this campaign.


Engaging food shots with lovely performances added to this pleasing campaign for Total yoghurt .

Total Yoghurt

Gus Filgate creates a delightful campaign for a beloved brand.

Using simple storage motion Gus Filgate contrives a refreshing look to re-invigorate the UK’s most loved yoghurt.

With stunning cinematography and an inventive, clever approach to filming food, freelance food director Gus Filgate shoots top advertising campaigns in London, across Europe and around the world. Clients include Arla, Asda, Bisto, Carte D’or, Co op, Danone, Dove, Farrow and Ball, Haagen Dazs, Jacobs, Kelloggs, Kettle Chips, KFC, Knorr, Liberte, Lloyd Grossman, Lurpak, Marks & Spencers, McDonalds, McVities, Migros, Morrissons, Muller, Ocado, Old El Paso, Pizza Hut, Sainsbury’s, Tesco’s, Total Fage, Tropicana, Waitrose, Weight watchers, Zoflora