M&S invented food porn
Gus Filgate films the best of M&S
It is one of the highlights of a food filming career to be trusted with a brand that has always been a visual cornerstone of food advertising.
Gus Filgate was the perfect Director to carry the torch for M&S, filming campaigns across the year; Valentines Day all the way through to Xmas Day and New Years Eve; bringing all his collective knowledge and expertise to the fore.
From gooey chocolate, melting cheese, succulent meats, xmas treats galore, Gus has nailed some of the most memorable food porn moments in TV advertising.
“Its hard to imagine a food project that wouldn’t be enhanced by this level of craft , expertise and sheer unadulterated love for its subject.” David Reviews
“The attention to detail is quite breathtaking, with the short film aptly demonstrating the rich culinary traditions of our ancestors and predecessors.” Hexapolis magazine
You cannot have more fun filming food than playing with underwater photography, or animating the food frame by frame until it comes alive for the camera, or getting beans to throw up there tops like a graduation at university.
Anyone interested in making a TV ad with this sort of energy?
We’d love to hear your ideas. We’d love to bring them to life!
M&S invented food porn
Gus Filgate hones his skills in glorious food shots for M&S.
Delivering stunning visual food campaigns for M&S has been both a privilege and a highlight of GF’s career.
With stunning cinematography and an inventive, clever approach to filming food, freelance food director Gus Filgate shoots top advertising campaigns in London, across Europe and around the world. Clients include Arla, Asda, Bisto, Carte D’or, Co op, Danone, Dove, Farrow and Ball, Haagen Dazs, Jacobs, Kelloggs, Kettle Chips, KFC, Knorr, Liberte, Lloyd Grossman, Lurpak, Marks & Spencers, McDonalds, McVities, Migros, Morrissons, Muller, Ocado, Old El Paso, Pizza Hut, Sainsbury’s, Tesco’s, Total Fage, Tropicana, Waitrose, Weight watchers, Zoflora London, across Europe and around the world. Clients include Arla, Asda, Bisto, Carte D’or, Co op, Danone, Dove, Farrow and Ball, Haagen Dazs, Jacobs, Kelloggs, Kettle Chips, KFC, Knorr, Liberte, Lloyd Grossman, Lurpak, Marks & Spencers, McDonalds, McVities, Migros, Morrissons, Muller, Ocado, Old El Paso, Pizza Hut. Sainsbury’s, Tesco’s, Total Fage, Tropicana, Waitrose, Weight watchers, Zoflora