Tropicana Fruit explosion

Tropicana U.S.A

Check out this early excursion into the world of high speed filming special effects. Fruit was assassinated with bullets, air rifles pellets and even an air canon, or blown up with squibs dynamite and pneumatic blasts. Just to see what would happen!

Tropicana came to London Food FX because they know how we love to blow things up. Filming at up to 10,000 FPS, no fruit was left UNHARMED in the making of their film! 


Their idea was simple. . . they wanted a fireworks display made up of exploding fruit.


Since then, the film has brought many creatives knocking at our door; even though it was made before the days of the Phantom 4K and all those clever SFX rigs.


Which goes to show that film magic is sometimes done best, old style! 

Total Yoghurt

Gus Filgate creates a delightful campaign for a beloved brand.

Using simple storage motion Gus Filgate contrives a refreshing look to re-invigorate the UK’s most loved yoghurt.

With stunning cinematography and an inventive, clever approach to filming food, freelance food director Gus Filgate shoots top advertising campaigns in London, across Europe and around the world. Clients include Arla, Asda, Bisto, Carte D’or, Co op, Danone, Dove, Farrow and Ball, Haagen Dazs, Jacobs, Kelloggs, Kettle Chips, KFC, Knorr, Liberte, Lloyd Grossman, Lurpak, Marks & Spencers, McDonalds, McVities, Migros, Morrissons, Muller, Ocado, Old El Paso, Pizza Hut, Sainsbury’s, Tesco’s, Total Fage, Tropicana, Waitrose, Weight watchers, Zoflora