KFC Sundae
Gus Filgate films in Shanghai for Yum China
At London Food FX we love an ice cream campaign; it’s the ultimate in food porn and always hits the sweet spot. This time we explore Okinawa sugar and fresh blueberry flavourings in a series of elegant and pared-back images.
Yum Foods - China imported top London Food Director Gus Filgate to shoot in Shanghai to disrupt their local TVC, advertising and commercials paradigm. Filgate made a series of spots for them, focussing on the close up appetite appeal of their products for Pizza Hut, KFC and Taco Bell.
We loved the decadent Okinawa pearls rising from a pool of satiny black liquid in this gorgeous ice cream spot for KFC.
Yum Foods China summer product launch
Mr Tabletop Director Gus Filgate turns his attention to icy Summer Sundaes.
London Food FX mixed lick-the-screen close-ups with a little underwater filming for this Yummy product sequence for Yum foods.
With stunning cinematography and an inventive, clever approach to filming food, freelance food director Gus Filgate shoots top advertising campaigns in London, across Europe and around the world. Clients include Arla, Asda, Bisto, Carte D’or, Co op, Danone, Dove, Farrow and Ball, Haagen Dazs, Jacobs, Kelloggs, Kettle Chips, KFC, Knorr, Liberte, Lloyd Grossman, Lurpak, Marks & Spencers, McDonalds, McVities, Migros, Morrissons, Muller, Ocado, Old El Paso, Pizza Hut, Sainsbury’s, Tesco’s, Total Fage, Tropicana, Waitrose, Weight watchers, Zoflora