Burger vs Cake
Could you make your camera go right through a burger?
Everyone has a cheat meal; whether it’s a chocolatey chocolate cake triple layered with freshly whipped cream OR a burger crammed with yumminess and oozing with saucy goodness.
This is a visual story of a burger vs cake in high octane indecisiveness, gobbled in seconds literally slice by slice, all filmed in camera (with clever post to remove the skewers).
It is a first in the world of tabletop food; and Gus was so delirious with the result he completed the shoot by leaving behind utter carnage.
(And by the way it’s a very very delicious vegan bean burger in the film!)
Burger vs Cake
Gus Filgate films an impossible choice in an impossible way.
It was a tough decision to film this feature. It took days and nights to do the math, build food rigs and persuade a food stylist to attempt it. The visual story was to show a burger and a cake being devoured by the camera itself, whilst still showcasing appetite appeal and deliciousness.
With stunning cinematography and an inventive, clever approach to filming food, freelance food director Gus Filgate shoots top advertising campaigns in London, across Europe and around the world. Clients include Arla, Asda, Bisto, Carte D’or, Co op, Danone, Dove, Farrow and Ball, Haagen Dazs, Jacobs, Kelloggs, Kettle Chips, KFC, Knorr, Liberte, Lloyd Grossman, Lurpak, Marks & Spencers, McDonalds, McVities, Migros, Morrissons, Muller, Ocado, Old El Paso, Pizza Hut, Sainsbury’s, Tesco’s, Total Fage, Tropicana, Waitrose, Weight watchers, Zoflora