KFC Plant Burger

Gus Films a KFC first in Shanghai. What no meat!

When KFC decided to join the ‘plant food revolution’ and launch a vegan burger,Yum foods chose Gus Filgate.

Plant power is on the rise and KFC required a stand out film that showed evolution, provenance and commitment to taste. But most of all the film had to look stunning and appetizing.


This film has a show-stopper sequence of food performing in marvellous ways. A lens probes a forest of mushrooms before fungi fly into the air and collide with spicy sauce  and chillies before falling onto a bouncing burger. 


Crouching tiger hidden dragon stuff for food! KFC and Gus successfully show that plant burgers are the future.

KFC Plant Burger

Gus Filgate turns up the dial on his food performance skills.

Flying Fungi and plant power are the future in this new plant burger from KFC.

With stunning cinematography and an inventive, clever approach to filming food, freelance food director Gus Filgate shoots top advertising campaigns in London, across Europe and around the world. Clients include Arla, Asda, Bisto, Carte D’or, Co op, Danone, Dove, Farrow and Ball, Haagen Dazs, Jacobs, Kelloggs, Kettle Chips, KFC, Knorr, Liberte, Lloyd Grossman, Lurpak, Marks & Spencers, McDonalds, McVities, Migros, Morrissons, Muller, Ocado, Old El Paso, Pizza Hut, Sainsbury’s, Tesco’s, Total Fage, Tropicana, Waitrose, Weight watchers, Zoflora