Biscottes who Crunch
Crunchiest biscottes get individual makeovers.
Heudebert is a beloved household name, synonymous with crunchy freshness and versatility, so we created a film that is lighthearted and playful. The rhythm and sound effects overlay the never-ending ways you can crunch your biscotti.
Gus Filgate cleverly used stop frame animation to bring alive the ‘personalitities’ of each biscotte, with fresh, delicious ingredients becoming the faces of their creators.
What we end up with is a lovely fun campaign that resonates with crunch crunch crunchy creations.
Biscottes what Crunch
Gus Filgate turns the volume up on the crunch.
Using playful animation bicotte ‘personalities’ come alive with fresh ingredients in a unique film for a beloved French brand.
With stunning cinematography and an inventive, clever approach to filming food, freelance food director Gus Filgate shoots top advertising campaigns in London, across Europe and around the world. Clients include Arla, Asda, Bisto, Carte D’or, Co op, Danone, Dove, Farrow and Ball, Haagen Dazs, Jacobs, Kelloggs, Kettle Chips, KFC, Knorr, Liberte, Lloyd Grossman, Lurpak, Marks & Spencers, McDonalds, McVities, Migros, Morrissons, Muller, Ocado, Old El Paso, Pizza Hut, Sainsbury’s, Tesco’s, Total Fage, Tropicana, Waitrose, Weight watchers, Zoflora