McDonalds Angry Chicken
Very angry Chicken
McDonalds in Germany wanted a new film for their bestselling chicken burger. The brief was to illustrate an ANGRY soundtrack beloved in the target market!
We chose dark and dramatic cinematography to shine a spot-light on a world of high theatrics, using extreme camera angles to uncover the extraordinary within the ordinary!
Check out the glass fish-tank that puts the camera right inside a world of super-heated boiling oil. Also check out our knife wielding chef…filmed hanging upside down for his knife moment!
For a tabletop director, cinematographer, DOP, or anyone involved in stretching the boundaries of what you can do filming food, this project is PROPER FUN. There are loads of special effects, unusual camera POV’s and let’s not forget the gorgeous appetite appeal of it all!
McDonalds Angry Chicken
Gus Filgate uses moody and gritty cinematic lighting to shine a spotlight on one of McDonalds’ favourite burgers. It’s dirty!
Food beauty. Appetite appeal. The stuff that makes you HUNGRY. There are so many things that go into a good shoot. From the narrative that draws you in , to fantastic food styling and clever camera angles to look at scenes in ways we haven’t seen before. These are the ingredients that make up a great food commercial.
With stunning cinematography and an inventive, clever approach to filming food, freelance food director Gus Filgate shoots top advertising campaigns in London, across Europe and around the world. Clients include Arla, Asda, Bisto, Carte D’or, Co op, Danone, Dove, Farrow and Ball, Haagen Dazs, Jacobs, Kelloggs, Kettle Chips, KFC, Knorr, Liberte, Lloyd Grossman, Lurpak, Marks & Spencers, McDonalds, McVities, Migros, Morrissons, Muller, Ocado, Old El Paso, Pizza Hut, Sainsbury’s, Tesco’s, Total Fage, Tropicana, Waitrose, Weight watchers, Zoflora