KFC Chicken to the Max
Maximum size and taste in a new KFC burger.
When KFC launched the Chicken MAX they were not joking when they wanted to show all 9 layers in close up!
Gus Filgate got to work with the rig guys and came up a multi super burger rig to fling the burger apart, in a controlled move, whilst the camera was turned on it’s side. The formation was also shot the right way up, and the footage reversed to get the burger to leap unexpectedly.
The KFC Max burger got the maximum treatment it deserved; even the pickle and mayo behaved.
KFC Chicken Max
Gus Filgate invents a burger rig for maximum effect.
KFC’s multi- layered burger shows off its multiple personality in full flying glory.
With stunning cinematography and an inventive, clever approach to filming food, freelance food director Gus Filgate shoots top advertising campaigns in London, across Europe and around the world. Clients include Arla, Asda, Bisto, Carte D’or, Co op, Danone, Dove, Farrow and Ball, Haagen Dazs, Jacobs, Kelloggs, Kettle Chips, KFC, Knorr, Liberte, Lloyd Grossman, Lurpak, Marks & Spencers, McDonalds, McVities, Migros, Morrissons, Muller, Ocado, Old El Paso, Pizza Hut, Sainsbury’s, Tesco’s, Total Fage, Tropicana, Waitrose, Weight watchers, Zoflora